Adobe AI Foundry Launch: Custom Generative AI Models for Enterprises

Adobe has officially launched Adobe AI Foundry, a new platform and service designed to help enterprises build custom generative AI models trained on their own intellectual property. This move marks the next evolution of Adobe’s enterprise AI strategy, extending the capabilities of Adobe Firefly and expanding its influence in the growing landscape of generative AI for content generation, branding, and marketing campaigns.

The AI Foundry service enables companies to work directly with Adobe experts to fine tune generative AI models to match their brand identity, tone, and creative vision. These custom models can generate text, images, video, audio, and 3D scenes at scale — giving enterprises unprecedented creative control.

Adobe Expands Enterprise AI Strategy with AI Foundry

The AI Foundry service builds on Adobe’s strong position in creative tooling, including widely used platforms like Adobe Photoshop and Firefly. Since launching Firefly in 2023, Adobe reports that businesses have created more than 25 billion assets using its ai models.

Now, with adobe ai foundry, enterprises can access a customizable platform that allows them to create content more efficiently while maintaining full ownership of their intellectual property. AI-powered enterprise Software Development Services can further enhance efficiency, scalability, and innovation for companies aiming to modernize or expand. This strategic shift reflects Adobe’s commitment to making generative AI models safe, brand-aligned, and enterprise-ready.

According to Hannah Elsakr, vice president of GenAI New Business Ventures at Adobe, the goal is simple: For organizations looking to implement these kinds of solutions, AI Application Development Services for Innovative Solutions can help drive business growth and operational efficiency.

“We’ve been talking about personalized commerce for so long, but generative AI and Firefly make it possible to put the brand in the hand of the consumer in an on-brand way.”

How Adobe AI Foundry Works?

The ai foundry workflow starts with the adobe firefly models, which are trained exclusively on licensed data. Adobe then fine tunes these base models using each company’s own intellectual property, allowing the creation of custom models optimized for their specific branding and creative needs.

These ai models can produce a wide range of formats:

• Static images and ai generated images

• Video generation and editing workflows

• Audio content and 3D scenes

• Multilingual content creation across different languages

Unlike many other tech companies, Adobe uses a usage-based pricing model for AI Foundry, ensuring flexibility for businesses of different sizes.

Leveraging Adobe Firefly for Brand Identity

Adobe Firefly remains at the core of Adobe’s generative ai ecosystem. Its ai features are designed to integrate seamlessly with creative tooling like Photoshop, Illustrator, and Premiere. With AI Foundry, companies can now build custom generative ai models that reflect their unique brand identity, ensuring every asset they produce remains on brand.

This new service also strengthens Adobe’s position in enterprise content production, where marketing campaigns must adapt rapidly to different seasons, formats, and regions. For example, a company can create a single marketing campaign and use its custom model to generate versions for different languages, visuals, or videos.

“This is elevating the capabilities we already had,” said Elsakr. “The enterprise has asked us to help them scale, control, and personalize.”

Generative AI Models for Creative and Marketing Teams

Adobe’s generative ai models aren’t just built for automation—they’re built for collaboration. The ai foundry offering supports businesses and creators, allowing marketing and design teams to focus on high-level strategy and storytelling while letting AI handle repetitive content generation tasks.

• Custom models generate campaign visuals, videos, and imagery at scale.

• Teams can fine tune creative outputs to ensure alignment with existing brand guidelines.

• Built-in integrations with Photoshop enhance editing, refinement, and final production quality.

These tools aim to empower users, not replace them. Adobe reiterated that “human creativity is at the center of everything,” framing AI Foundry as an extension of its long-standing mission to support creativity through technology.

Pricing, Access, and Enterprise Strategy

Unlike seat-based licensing for tools like Photoshop, the ai foundry is offered as a service based on usage. This structure enables enterprises to scale their content production as needed without fixed limitations.

The company expects this model to appeal particularly to marketing departments, retail brands, entertainment platforms, and businesses with global audiences. Adobe experts will provide support to help organizations design custom models, deploy them securely, and integrate them with existing workflows.

Why Custom Generative AI Models Matter for Businesses?

As generative AI becomes embedded in business strategy, custom generative ai models offer a competitive edge:

• Brand control: Every asset generated remains aligned with on brand messaging.

• Scalability: Enterprises can create thousands of localized campaign assets quickly.

• Personalization: Enables highly personalized content experiences for different audiences.

• Security: Using own intellectual property reduces risk compared to public models.

• Efficiency: Reduces production time and cost.

This personalized, on brand approach is what makes Adobe’s strategy stand out among other platforms in the ai race.

Adobe Firefly Meets AI Foundry: The Next Evolution of Creative Tooling

Adobe Firefly was a key turning point in Adobe’s generative ai journey, providing creators and enterprises with accessible ai tools. Adobe ai foundry represents the next evolution, focusing on enterprise-grade ai models that can be embedded directly into marketing campaigns, production pipelines, and storytelling workflows.

Adobe emphasizes that AI Foundry is not designed to replace designers or editors, but to enhance creativity by automating repetitive tasks. This philosophy aligns with the company’s long-standing commitment to creative professionals using tools like Photoshop to create and refine high-quality content.

Future of AI Foundry and Generative AI in the Enterprise

As demand for generative ai models accelerates, Adobe’s ai foundry strategy positions it as a key player in enterprise AI. By allowing businesses to build custom generative ai models, Adobe is betting on a future where every company owns its AI-powered creative identity.

• Firefly provides the technical foundation.

• AI Foundry delivers enterprise-grade tools and customization.

• Enterprises gain better control over branding and storytelling at scale.

This launch reflects a broader trend across the technology sector: giving businesses the ability to fine tune their own models rather than relying solely on general-purpose solutions.

Conclusion: A New Creative Era Powered by Adobe AI Foundry

The launch of adobe ai foundry marks a defining moment in the evolution of generative ai. By giving enterprises access to custom models, fine tune capabilities, and the creative power of adobe firefly, Adobe is reinforcing its leadership in the AI-driven creative economy.

This platform enables companies to generate branded assets, scale marketing campaigns, and produce images, videos, and 3D content that stay true to their brand identity. It also underscores a critical message from Adobe leadership: creativity and human vision remain at the center of innovation.