LINE Taiwan Announces AI Agent Era: Transforming Digital Communication

At the recent LINE Converge 2025 annual press conference, LINE Taiwan officially transitioned its strategy to embrace the AI agent era. With the launch of two AI assistant services and the full opening of the LINE MINI App platform, the company is driving technological innovation and co-creation in an open ecosystem. 

Important details such as the introduction of MINI Home and enhanced fraud prevention through an automated reporting system underscore LINE Taiwan's commitment to digital resilience and interactive user experiences.

Key Takeaways

• LINE Taiwan is pioneering the AI agent era by integrating intelligent agents across its platforms, including LINE Official Account and the LINE MINI App platform.

• The company fosters an open ecosystem through co-creation, officially transitioning the MINI App platform to invite broader developer and business participation.

• Enhanced digital safety measures, including a one-second automated reporting system for suspicious accounts, strengthen Taiwan’s digital resilience in partnership with law enforcement agencies.

What Are AI Agents?

AI agents are intelligent, autonomous entities that leverage advanced AI models to complete tasks, make decisions, and achieve goals with minimal human intervention. These agents represent a new wave of agentic systems that are revolutionizing how businesses operate and interact with customers. By integrating agent technology, companies can streamline processes, automate repetitive tasks, and enhance operational efficiency.

LINE Taiwan announces AI agent era with a focus on embedding AI capabilities across its platforms, including the LINE Official Account and the LINE MINI App platform. This move signals a major step in technological innovation, positioning LINE Taiwan as an early adopter in the AI agent landscape.

"AI agents are not just tools but collaborators that help businesses transform routine tasks into intelligent workflows, driving operational efficiency and customer satisfaction," says Roger Chen, CEO of LINE Taiwan.

Evolution of AI Technology and Agentic AI

The evolution of AI has progressed from simple rule-based systems to sophisticated agentic AI capable of learning, adapting, and acting autonomously. Large language models (LLMs) and generative AI form the backbone of these intelligent agents, enabling them to understand natural language, analyze data, and respond to complex customer behavior and edge cases.

LINE Taiwan's approach combines AI models with model context protocol (MCP) technology to create proactive, collaborative AI assistants that integrate seamlessly with other systems. This technological innovation enhances system integrations and supports a wide range of business logic, enabling the AI agents to handle service requests and customer interactions with precision.

Business Applications and Co-Creation in the AI Agent Era

As AI agents become integral to digital ecosystems, businesses are leveraging their capabilities to innovate, collaborate, and enhance service delivery in unprecedented ways.

Transforming Business Models with AI Agents

The AI agent era is reshaping traditional business models by enabling companies to automate repetitive tasks, analyze vast amounts of data, and make data-driven decisions. LINE Taiwan announced the official transition of the LINE MINI App platform to a fully open ecosystem in the fourth quarter, inviting developers and enterprise customers to co-create innovative AI-powered services.

This co-creation strategy fosters an open ecosystem where businesses can leverage AI capabilities to develop customized solutions that enhance user engagement and operational efficiency. For example, AI agents integrated into the LINE Official Account can handle routine service requests, freeing human teams to focus on complex issues.

AI Agent Types and Their Roles in Business

Agentic AI agents come in various forms, ranging from specialized assistants to multi-agent systems collaborating to achieve complex objectives. LINE Taiwan's two AI assistant services exemplify this diversity:

• AI Conversation Assistant: Integrated with LINE Official Account and OA Plus, this assistant uses LLMs to understand natural language and provide intelligent conversational services for retail, dining, and other sectors. It is scheduled to launch in the first quarter.

• Travel Assistant: Leveraging generative AI, this assistant offers personalized travel experiences, from itinerary planning to destination recommendations, with the initial launch focusing on Japan in early November.

These intelligent agents enhance customer satisfaction by providing timely, relevant responses and personalized recommendations, transforming how businesses operate and engage users.

Enhancing Trust, Accountability, and Digital Resilience

Building trust and ensuring accountability are critical components as AI agents become more integrated into digital services, especially in areas like fraud prevention and decision transparency.

Fraud Prevention and Automated Reporting System

With the rise of AI agents, trust and accountability become paramount, especially in digital safety and fraud prevention. LINE Taiwan has implemented an automated reporting system that enables law enforcement agencies, including the Criminal Investigation Bureau and the Financial Supervisory Commission, to report suspicious accounts within one second. This system enhances digital resilience by swiftly identifying and mitigating fraudulent activities.

The LINE Taiwan team has taken down over 110,000 fraudulent accounts since May 2023, collaborating with government bodies and telecom operators to reduce phishing domain takedown times to under 24 hours.

"Building digital resilience requires robust public-private partnerships and cutting-edge AI systems that can detect and respond to threats in real time," emphasizes the LINE Taiwan team.

Transparency in AI Decision Making: The Black Box Challenge

AI agents often operate as "black boxes," making decisions that can be difficult to interpret. LINE Taiwan is committed to improving transparency in AI decision-making processes by incorporating human expertise and data-driven insights. This approach ensures that AI agents act within defined boundaries and maintain fairness, enhancing user trust.

Interactive Experience and User Engagement

LINE Taiwan is committed to enriching user interaction by introducing innovative features and membership programs that deepen engagement and foster community connections.

LINE Premium Membership and Interactive Content Platform

In the first half of 2026, LINE Taiwan will launch a premium membership program priced at NT$165 per month, offering advanced backup and exclusive benefits across LINE services. This initiative aims to deepen local connections and enhance user experience through interactive content platforms like LINE TODAY.

LINE TODAY has evolved into an interactive content platform featuring a discussion wall and AI-powered post summarization technology. Since its launch, the platform has surpassed 500 million views, fostering high-quality discussions and diverse perspectives.

New Features and Services: LINE TV, LINE Points, and LINE Touch

LINE Taiwan continues to enhance its ecosystem with new features such as offline viewing and dual subtitles on LINE TV, launched in October. Multi-user subscription plans for two and four users have also been introduced, expanding accessibility.

The upcoming launch of LINE Touch, a sensor device scheduled for mid-November, will provide new ways for users to interact with LINE services. Additionally, gamification features like LINE POINTS GAME encourage users to earn LINE points through daily activities, promoting engagement and loyalty.

Future Outlook: The North Star Vision for AI Agent Integration

LINE Taiwan is focused on expanding AI capabilities and fostering an open ecosystem where enterprise customers and developers can collaborate. The integration of AI agents with HR systems, sensor data platforms, enterprise edge platforms for running AI ML inference models, and other systems will enable more comprehensive service offerings.

The company’s north star vision emphasizes the importance of continuous innovation, responsible AI deployment, and alignment with market needs. By leveraging agentic AI and business logic, LINE Taiwan aims to stay ahead in the competitive digital landscape.

Preparing for the AI Agent Era: Challenges and Opportunities

As AI agents become more prevalent, businesses must address challenges such as managing edge cases, ensuring accountability, and maintaining digital resilience. Early adopters like LINE Taiwan demonstrate that success requires a balanced approach combining technological innovation, human team collaboration, and transparent governance.

"The AI agent era is not just about technology but about creating trusted partnerships between humans and intelligent agents to unlock new value," concludes Roger Chen.