Start with the result. Understand what needs to change.
In RAPID Transformation, Ali Davachi starts with the results an organization wants to achieve. Those outcomes guide the investigation into what needs to change across its people, processes, and products.
Research and analysis bring together verifiable information and an examination of the assumptions and culture shaping the business. The aim is to understand the problem and connect the work to what matters to the organization and its customers.
That understanding informs a plan, but implementation is not the finish line. Leaders use what happens in practice to adjust the plan and judge whether it is producing the intended improvements. Decisions continue throughout RAPID, keeping the work responsive to what the team learns.
What you will explore in RAPID Transformation
Explore how business problems, existing value, people, processes, and technology inform the move from understanding into action.
Start with the business problem
Look beyond the first proposed solution and understand what the organization is actually trying to change.
Protect what makes the business valuable
Transformation should strengthen the capabilities and differentiators that already create value rather than forcing the organization into technology-driven processes that work against them.
Connect people, process, and technology
Business transformation rarely belongs to a single system or team. The book examines change across the wider operating environment.
Move from understanding into action
RAPID is designed to help organizations move beyond analysis by connecting what they learn with planning, implementation, measurement, and the next decision.
Buy RAPID Transformation Online
RAPID Transformation: An Outcomes-Based Approach to Drive Results. By Ali Davachi. Published by Forbes Books and distributed by Simon & Schuster.
Choose a hardcover or digital edition. Availability and pricing vary by retailer and region.
About Ali Davachi
Author of RAPID Transformation and Founder & CEO of Cognativ
What readers say about the book
A selection of 18 five-star reader reviews from Amazon and Goodreads. Selected excerpts are reproduced verbatim.
Grady Harp
“RAPID is a process and Ali explains and instructs its implementation well.”
Steve
“Finally the section on archetypes stood out, and the appendix of “RAPID Tools” is an excellent resource to help put the framework into action.”
Ashley Mitchell
“Davachi’s explanations and examples are clearly expressed and connected.”
Alfredo R
“Personally, I loved the book’s organization, and the writing style, which, though it is formal, the author seems to connect with the reader and I felt I was chatting with him side by side.”
Beachfront Books
“A great resource and a helpful book that is recommended.”
Laura
“I enjoyed reading this book. I found it to be readable and relatable, and full of good information and advice for a business who finds themselves struggling to move forward or at a crossroads with their customers.”
Chico's Mom
“This book is educational and inspiring.”
Haisam Syyed
“He focuses on educating us on how to know which moves to make and when to make them, and how to find the best solutions for things that are threatening our company’s growth.”
KMB13
“And he gives strategies on exactly how to do that in clear writing.”
Piaras
“A highly recommended read for businesses looking for change and positive results.”
Aparna Preethi
“The individual examples from the author’s life help the readers connect with the subject matter of the book, and that’s what makes it a perfect read-worthy novel.”
Margarita Garcia
“What I liked about this book was how sometimes our beliefs and fears are the cause of the company not progressing and how that can be so damaging.”
Candice Barbara
“Companies which have a lot of technology may get bogged down by everything little software and thought in the software. This is where simplicity can be an asset.”
Lucia Maranghello
“The book has a precise entrepreneur/business vocabulary, which can be a little overwhelming if you're not familiar with the terms, although the book is targeted toward business readers.”
Almiria
“The process to achieve business success, which the author calls RAPID, is described in detail in the book.”
Juan
“The writing is absolutely clear, understandable and organized.”
ZebraDebra
“Ali Davachi’s “Rapid Transformation: An Outcomes-Based Approach to Drive Results” is a brilliant book that anyone in a business will benefit from reading.”
Thecrackedspine
“I think that people who like "self help" books will enjoy this read. I personally enjoy reading fiction books more, however it was not a waste of my time to read this book. It just wasn't for me. It is well written and well thought out, hence the 5 stars.”
Published by Forbes Books
Published by Forbes Books and distributed by Simon & Schuster, RAPID Transformation brings Ali Davachi's approach to business change to readers in hardcover and eBook editions.
Drawing on real-world experience, the book examines how organizations can question familiar ways of working, respond to disruption, and approach business problems with the outcome in mind.
Continue exploring RAPID
Read the approach. Understand the framework. Apply it to the problem in front of you.
Why RAPID
Understand why Cognativ uses an outcome-led approach to transformation and how RAPID differs from conventional ways of structuring change.
The First 30 Days
See how a RAPID engagement begins, what information is useful at the start, and how the first decisions are structured.
Compare Methodologies
Compare RAPID with TOGAF, Kotter, Lean, Six Sigma, SAFe, OKRs, Agile, Waterfall, and ITIL.
RAPID Transformation Book FAQs
Book formats, the complimentary chapter, and where to go next.
Who wrote RAPID Transformation?
RAPID Transformation was written by Ali Davachi, creator of the RAPID transformation framework and Founder and CEO of Cognativ.
Meet Ali Davachi and the Cognativ team
What is the full title of the book?
The full title is RAPID Transformation: An Outcomes-Based Approach to Drive Results.
Who published RAPID Transformation?
RAPID Transformation was published by Forbes Books and is distributed by Simon & Schuster.
When was RAPID Transformation published?
The book was published on February 22, 2022.
Where can I buy RAPID Transformation?
Use the purchase options above to find the hardcover or digital edition. Confirm the format, availability and current price with the individual retailer.
Is RAPID Transformation available as an eBook?
Yes. RAPID Transformation is available in hardcover and digital editions. Current format and regional availability should be confirmed with the individual retailer.
Can I read part of the book before buying it?
Yes. Cognativ provides Chapter 1 as a complimentary download so you can explore the book before purchasing the complete edition.
Get the complimentary first chapter
Is the Chapter 1 download the complete RAPID framework?
No. The complimentary chapter is an introduction to the book, not a substitute for the complete publication or Cognativ’s current RAPID framework materials.
Use the full book to explore Ali Davachi’s original treatment of RAPID and Cognativ’s RAPID resources to see how the framework is applied today.
Is downloading Chapter 1 the same as requesting a consultation?
No. The book resource and Cognativ consulting process are separate.
You can download the chapter without starting a consulting engagement.
Where can I learn more about RAPID after reading the book?
Cognativ’s RAPID resources cover the current framework, the first 30 days of an engagement, methodology comparisons, and examples of RAPID applied to business and technology transformation.


