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70% Faster 360 Feedback for a Leadership Coaching Firm

A national leadership coaching firm built its brand on high-touch coaching and deep 360-degree feedback. But its back office hadn't changed in two decades.

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Coaches gathered input in Word forms and spreadsheets, calculated scores by hand, and assembled long reports manually. Clients waited weeks, and sensitive data was scattered everywhere.

Cognativ mapped every coach workflow, then built a secure SmartSaaS platform that automates surveys, invitations, scoring, and reports, while coaches keep their own language and branding.

Every step followed RAPID: Research and Analyze to understand, then Plan, Implement, and Decide to improve.

The results: 70% faster feedback turnarounds, 60% less admin overhead, 100% report consistency, and new coaching product tiers.

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