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20x Exit Value: Turning a Payer into a Data Broker

A long-standing third-party payer managed clean claims data across many employer plans. But buyers saw a commodity claims processor.

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A written summary of what the video covers, with its chapters where it has them, so you can scan the key points, jump to the part you need or read along instead of watching.

Revenue had flattened. Data arrived in different structures, legacy systems blocked analytics, and exit talks stalled at low multiples.

Cognativ reframed its de-identified claims data as a strategic asset. We rebuilt the stack on SmartSaaS: normalized ingestion, a privacy-focused data mart, APIs, and dashboards, sold in data access tiers.

Every step followed RAPID: Research and Analyze to understand, then Plan, Implement, and Decide to improve.

The results: a 20x exit value increase within 18 months, a sustainable architecture, a new platform business model, and a market repositioning that drew buyers in.

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