Services started by phone, explanations came by mail, and plans lived in spreadsheets. Usage was low, HR buyers wanted dashboards, and private equity buyers flagged the technology as a risk.
Cognativ rebuilt the offering as a SmartSaaS platform: mobile-friendly access, secure messaging, telehealth integration, HR dashboards, and scalable plan administration.
Every step followed RAPID: Research and Analyze to understand, then Plan, Implement, and Decide to improve.
The results: a digital-first product, stronger employee engagement, new markets through self-service onboarding, and a strategic sale at a higher multiple.