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Case StudiesShort ยท 0:56

EAP Platform Redesign That Opened New Markets

An established EAP and family benefits provider built its success on personal employee support. But its legacy platform was holding growth back.

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Services started by phone, explanations came by mail, and plans lived in spreadsheets. Usage was low, HR buyers wanted dashboards, and private equity buyers flagged the technology as a risk.

Cognativ rebuilt the offering as a SmartSaaS platform: mobile-friendly access, secure messaging, telehealth integration, HR dashboards, and scalable plan administration.

Every step followed RAPID: Research and Analyze to understand, then Plan, Implement, and Decide to improve.

The results: a digital-first product, stronger employee engagement, new markets through self-service onboarding, and a strategic sale at a higher multiple.

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