The stack was held together by one developer, two templates, and a dozen workarounds. Every brand ran on its own, and every small change needed dev hours.
As Virtual CTO, Cognativ built a TotalCommerce platform: one shared core for catalog, pricing, inventory, and fulfillment, with brand overlays that keep each identity.
Every step followed RAPID: Research and Analyze to understand, then Plan, Implement, and Decide to improve.
The results: 4x revenue growth over 24 months, 4 new brands launched, reduced tech staffing needs, and a better customer experience.